€140bn to €160bn is what brands accumulated in 2020 of excess inventory.
Previously, these clothes would have ended up being incinerated.
But laws, notably in Europe, prevent brands from doing this anymore.
Upcycling their sleeping inventory represents an opportunity for brands to create new designs by repurposing what they already own and avoiding up-front costs.
Are you a brand looking to revalue your sleeping inventory?
Get in touch with our team to learn how upcycling can help your brand.
The most innovative brands across all categories have already started the upcycling revolution. Here are just some of them:
The upcycling revolution has already started.